HAY Switzerland

As part of Danish brand HAY’s 20th jubilee celebrations in 2022, Sam was invited along with designers Rui Pereira, Dimitri Bähler and Julien Renault to present some of the companies recent novelties at their Zurich based showroom in Switzerland.

The event gave insights into the brands design collaboration process, some case studies of recent developments, the associated challenges posed throughout the product development phase as well as how design intent is maintained across this entire arc into mass production.